It is a fact that the impact social media is creating in the business space is felt more than any other tool of Business development today and this has made Social Media an important priority in the minds of today’s businessmen and entrepreneurs.
The adoption of emerging technologies by the practicing business men often found to have received the much needed boost in many ways; for instance, when we talk about Social Media, it increases sales by promotional campaigns and advertisements more effectively and faster. It also helps the entrepreneurs to interact and receive valuable customer feedback and yes, more importantly it helps them to see the satisfied customer talking about their company and products and the word-of-mouth-recommendation of the customer building communities and that in turn helping their products or services to get promoted all by itself. When it happens, one need not have to do much!
Some Facts of Social media which are changing the business market scenario across the world.
Advertising, Promotion, Marketing going online;
Recent past has witnessed the expansion of Social Media’s horizon, fueled largely by the growth of smart phones. With the growing pace of various marketing techniques, Social media tools have taken a dominant place in the arena of marketing, from promoting your product and reaching directly to the customer to selling your product to them and becoming handy, social media took it all.
Companies seeking for employees having Social media prowess;
Today’s Companies are preferring their marketing professionals to be the pundits of social media skills which resulted in more and more engagement of students as well as the existing employees towards social media courses to increase their employability and social media not only prepares them to enter the modern marketing departments, it gives them an ADVANTAGE over existing marketers in field. Companies tend to hire those who have virtuosity of social media management.
A word of advice: Market is longing to embrace you, just show your adroitness over social media….
Our “Senior age” group is going Social.
“Social media is for youngsters!” Those who put this thinking cap, need to jump on to the real world. It is a tool used by all age groups, more and more adults are going online, and with our developing and growing social culture, the demographic pie chart of social media contains a substantial section of our elders in it. Now, marketing maestros out there….it’s an exigency to figure out a way to connect with this rising demographic on social media. It’s no longer viable to disregard our valued seniors.
Social Media- The game changer;
In conventional marketing practices, the companies provide products and services through conventional channels and then expect their customers to have good opinion and come back as the “repeat customers.” Of course, conventional customer feedback system and redressal of complaints do help the customers; but they are time consuming and this time lag often results in companies losing their customers.
However, when the communication and engagement is through Social Media, the engagement is instant and therefore the redressal too is faster. This helps the companies to retain their customers and help them to become “repeat customers.” Marketing through social media is all about recognizing your customer and treating them as your assets, social media tools enables us to influence customer behavior before as well as after the sale. Now you can reach out to your existing customers to remind them to come back.
Traditional marketing is not in effective but social media marketing constitutes an effective marketing strategy which enables real time engagement and that in turn proves to be the game changer….game changer for the good.
Social Media and marketing budgets;
Paid ads, promos and contest etc., on the Social Media are some of the ways to use social media tools and it impacts the budget making of every organization using it and not only this investment of time counts in it too. Businesses are drastically enhancing their social media budget and it not only applies to specific part of business but includes all business to business and business to consumer services and products.
It does promise to give you exactly the kind of audience you want to reach, if you are willing to pay for it.
Marketers willing to align their goals with this new approach can generate new business, increase brand loyalty and satisfy their customer. Now it’s your piece of concern to utilize it with your own intellect to interact with your customer productively.
if your business does not yet have a social media presence, then now is the time to start social media marketing….